COURSE INTRODUCTION:

Marketing is an essential part of our everyday life at 24/7 Teach. We will take you on a journey through the evolving digital marketing landscape, and teach the basic fundamentals to help you navigate and thrive as a 24/7 Digital Marketer.

In this course, you will watch videos, read articles, complete marketing assignments, and participate in a group discussion forum covering digital marketing.


COURSE SCENARIO:

Think of yourself in the following scenario as you complete this course.

  • You are a 24/7 Marketing superstar whose responsibility is to develop 24/7’s marketing narrative and marketing roadmap. 

COURSE INFORMATION:

  • SKILLS PRACTICED: Digital Marketing, Content Writing, Listening, Research, Note-Taking, Reflection, Critical Thinking, Video Production, Project Management, Social Media Management
  • SUBJECTS COVERED: Marketing, Business Development, Social Media, Public Relations
  • POTENTIAL SUCCESS HABITS DEVELOPED: Time Management and Organization, Striving for Accuracy, Gathering Data Through All Senses/Capacity to Research, Active Memorization and Recall, Questioning and Posing Problems, Thinking and Communicating with Clarity and Precision, Providing and Seeking Mentorship, Applying Past Knowledge to New Situations
  • COURSE DURATION: 90 days 
  • COURSE REQUIREMENTS: You will need to have access to Google Drive to access the project and assignments
  • COURSE PARTICIPATION: Learners can participate in this course individually or as a group.

COURSE LEARNING OBJECTIVES:

  • I know how to be a 24/7 Digital Marketer because I can develop and implement a digital marketing plan.

COURSE QUESTIONS:

Have questions about the course, a unit, an activity, or an assignment?


 COURSE – INSTRUCTIONS:

You have multiple steps and resources to review and complete in this course. We recommend that you complete one step at a time. Do not rush your learning or to complete the assignment.

Some of the information in the learning materials are new, and some of it is repetitious. The learning materials have been chosen to provide you with different viewpoints on the same topics. We believe repetition brings mastery, but feel free to skip if need be.


CLICK THE SECTIONS BELOW TO BEGIN THIS COURSE:

About Instructor

Dave Furness

David Furness is 24/7 Teach's SVP of Marketing. He is an online marketing & eCommerce expert with a strong entrepreneurial background. Having founded two startups himself, he has hands-on experience with scaling and growing successful businesses. David is a respected public speaker and thought leader. David enjoys traveling and experiencing different cultures around the world. He is passionate about the future generations and wants to empower the next generations to realize their full potential in utilizing current and future technologies. In his spare time, he is doing his best to lower his Golf handicap. "The most impactful educator in my life was James Kerfoot, a high school educator in the Manchester state school system. He was one of the few teachers who always managed to engage and educate a class and made learning an enjoyable experience. He truly cared about each of his students and gave them the belief that they could be and achieve anything they wanted in life."

1 Course

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Course Includes

  • 10 Units
  • 35 Activities
  • 7 Assessments
  • Course Certificate